One of the most durable, persistent forms of Online Marketing, Text Ads display text based hyperlinks. These may be displayed individually from a Web Page’s primary content or it can utilize the Web Page’s content by hyperlinking individual words or phrases to the Brand’s website. Text Ads can also be maximized by delivering the required Ads through email marketing or text message marketing. Harder for ad-blocking software to bar, text-based ads often render faster than graphical ads.
‘Stand out from the pack!’
SEM or Search Engine Marketing is designed to increase a website’s visibility on Search Engine Results Pages (SERP’s). Search Engines are a source for users to see both sponsored and organic results for their queries. A Brand can utilize SEM to differentiate themselves from the list of results. Search Engine Marketing is the collective online effort of a marketer to make their brand listing more prominent for popular or topical keywords.
Search Engine Optimization is the marketing method of connecting the Brand’s Product or Service to the questions running through the minds of potential users. By increasing the relevance of the Website’s content with regularly searched words and phrases, a Brand’s organic search ranking in SERP’s could be elevated to draw the users attention. Search Engines regularly update their algorithms to seclude poorly constructed websties that try to game their rankings, making optimization an evolving target for advertisers.