With the increasing popularity of mobile advertisements, it is an avenue that must not be ignored by any Brand.
Remember the days where mobiles used to be small, innocuous, praised for their diminished size and mobility? Then something changed. Screens became bigger, web access became easier and before you knew it, people were watching films and music videos on their phone.
The Mobile App Install ads accounted for 30% of all mobile advertising in 2014 and will top $6.8 BILLION by the end of 2019. Mobiles will be the leading avenue for digital video ad spends over the next few years. Snapping up video ad spots is on the rise with Advertisers rushing to tap into increasing video viewership. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange.
Digital Video is the most promising emerging avenue for Brand Advertisements. Facebook and other Scoail Media networks like Twitter have incorporated their own video ads over the past few years signaling their growing appeal and popularity.