1.Define Campaign Objective, Customer Segments.
2. Decide upon Offers, Volumes, Resources, etc.
3. Define Campaign success and measurement criteria.
4. Segment Customers/ Customer Profiling.
2. Validate Quality
3. Target Group Release for Contact
1. Return on Investment Evaluation
2. Analysis of Email Open/ Click Through Rates and increase in Sales/Revenue, etc.
3. Response Models to predict Customer propensity for Future Purchases.